Top executives aren't found. They're convinced. There's no shortage of candidates for any senior role. There's a shortage of reasons for the best ones to say yes. That's the actual constraint in competitive markets, and most companies aggravate it. The mistake: spending months perfecting the search process and zero hours on the pitch. Why this role, why now, why would a thriving leader leave a good thing for it? Before your next search, write the answer down. One page. If it isn't compelling on paper, it won't be compelling in a recruiter's outreach either, and your first-choice candidates will politely pass while your competitors' pitch lands. Employer brand for executives isn't your careers page. It's whether the mandate is real. #EmployerBrand #ExecutiveSearch #Hiring